PureInvest vs Zoya
The short version
Zoya is the established, polished, all-in-one halal investing app with the widest coverage and a shipped product you can use today. PureInvest is a pre-launch, purification-first tool that shows the reasoning behind every verdict for free and documents purification for tax season, but does not yet offer full portfolio tracking or trading. Choose Zoya for breadth and maturity today; choose PureInvest for transparent reasoning and tax-ready purification records.
PureInvest is pre-launch. The purification calculator and single-stock screening are live and free today. Pro features such as unlimited screening, automated purification reports, and multi-year records are what launch will include, not a shipped app yet. Competitor facts are drawn from their live sites as of our last review and can change.
At a glance
Compared in detail
Screening and transparency
Both screen stocks against AAOIFI-based methodology and return a plain compliance verdict. The difference is what you can see. Zoya shows the verdict for free but puts the full rationale behind Premium, which is its most cited limitation from users as of our last review, and it applies proprietary thresholds to some financial ratios. PureInvest shows the reasoning on free single-stock screening and ties every verdict to AAOIFI Standard No. 21 with the underlying data displayed, so you or your own scholar can check the working. Zoya covers far more tickers, so for sheer breadth it wins; for seeing the why without paying, PureInvest does.
Purification and tax documentation
Zoya automatically calculates a purification amount, which is genuinely useful and more than some tools offer. What it does not do is document that amount as a multi-year record built for a charitable-deduction claim. PureInvest is built around exactly this: the exact amount to purify per holding, broken down line by line, kept as tax-ready records across years. This is the sharpest difference between the two. PureInvest is focused on the US and Canada, where the tax-deduction angle applies, and always pairs it with a reminder to confirm with a tax advisor.
Product maturity and scope
This is where honesty matters most. Zoya is a mature, shipped app with portfolio tracking, alerts, and trading through a linked broker, used by more than 400,000 investors. PureInvest is pre-launch. Its purification calculator and single-stock screening are live and free today, but full portfolio tracking and trading are on the roadmap, not shipped. If you need a complete, installable product right now, Zoya is the safer pick. If you are choosing based on how a tool reasons and documents, PureInvest's approach is available to evaluate for free before launch.
Pricing
Zoya Premium is around $9.99 per month as of our last review, with a free tier limited to roughly ten screens a month. PureInvest Pro is set to match at $9.99 per month or $79.99 per year at launch, deliberately keeping monthly price parity so it never looks more expensive on the shelf. PureInvest also offers a Founding 100 deal: a $49.99 one-time refundable deposit that locks in 50% off Pro for life ($39.99 per year), credited toward your subscription and fully refundable if the product does not launch.
Zoya pricing
A limited number of screens per month (around ten, as of our last review) plus basic compliance reports.
Unlimited screening, deeper financial analysis, portfolio tracking, alerts, and the full ruling rationale. Public sources have quoted the price between roughly $8 and $9.99 per month depending on plan and promotion.
Zoya bills through the App Store and Play Store as an in-app subscription. Pricing is drawn from public sources as of our last review and can change; confirm the current figure in the app.
PureInvest Pro is set at $9.99 per month or $79.99 per year at launch, with free tools (a purification calculator and up to five single-stock screens a day) available today with no account. The Founding 100 deal locks in $39.99 per year for life through a $49.99 one-time refundable deposit that is credited toward your subscription and fully refundable if PureInvest does not launch.
Who each is best for
Choose PureInvest if
- Investors who want to see the reasoning behind a ruling without paying first.
- People in the US and Canada who need documented, multi-year purification records for tax season.
- Anyone who wants verdicts tied explicitly to AAOIFI Standard No. 21 with the underlying data shown.
Choose Zoya if
- Investors who want a shipped, polished app they can install and use today.
- People who value an all-in-one loop: screen, track a full portfolio, get alerts, and trade through a linked broker.
- Anyone whose priority is the widest stock coverage and the most established brand.
Trying PureInvest
There is nothing to migrate yet, and that is the honest framing pre-launch. You can keep using Zoya while you evaluate PureInvest. Try the free purification calculator and run a single stock through free screening to see the reasoning PureInvest shows and how it documents purification. If it fits how you want to work, join the waitlist or lock in the Founding 100 rate. Your Zoya subscription and data are untouched, and the founding deposit is fully refundable until launch.
See the reasoning before you pay a cent
Run a stock through free single-stock screening and try the purification calculator. If PureInvest fits how you want to work, join the waitlist or lock in the Founding 100 rate.
Frequently asked questions
What is the best alternative to Zoya?
It depends on what is pushing you to look. If you want the reasoning behind each ruling without paying first, and documented purification records for tax season, PureInvest is built for that, with free single-stock screening and a free purification calculator you can try today. Musaffa and Islamicly are other established screening apps worth comparing. Zoya remains the most polished all-in-one option if breadth and maturity matter most.
Is PureInvest cheaper than Zoya?
PureInvest Pro is set to match Zoya at $9.99 per month or $79.99 per year at launch, so it is priced at parity, not below. The Founding 100 deal locks in $39.99 per year for life through a refundable $49.99 deposit. PureInvest also has free tools today: a purification calculator and up to five single-stock screens a day with no account.
Can I use PureInvest instead of Zoya right now?
Partly. PureInvest is pre-launch. Its purification calculator and single-stock screening are live and free, so you can use them alongside Zoya today. Full portfolio tracking, alerts, and trading, which Zoya already ships, are on the PureInvest roadmap and not available yet.
Does Zoya show why a stock is halal or not?
Zoya shows the verdict, but the full rationale behind the ruling requires its Premium subscription, which is the most common complaint from its users as of our last review. PureInvest shows the reasoning on free single-stock screening and ties it to AAOIFI Standard No. 21.
Disclaimer: PureInvest provides screening and informational tools based on established Shariah standards. It is not a financial advisor and does not provide financial, legal, or tax advice. Details about Zoya, including pricing, features, and user counts, are researched from its public site as of our last review and may change; confirm current figures with Zoya directly. PureInvest is not affiliated with or endorsed by Zoya.